Friday, December 09, 2005

Talk About The Wrong Demographic

I went to Rocky Mountain Oil Change today to belatedly have my emissions checked on my car. When I walked into the waiting room, I was struck by an odd observation. All the magazines in that place were the stereotypical "man's man" guy magazines. You know, Field and Stream, Guns and Ammo, Outdoor Life... stuff like that. The odd thing about that is the fact that any guy who is a man's man enough to want to read only those magazines is also a man's man enough to change his own oil. The proprietors of Rocky Mountain Oil Change should have realized that, and gone with a selection that is more fitting for their ususal patronage. Stuff like Entertainment Weekly, Popular Science, Time, Martha Stewart's Living, and Oprah. Those are the kind of magazines that are read by people who take their cars to an oil change place and expect some Democrat-voting union-dues-paying grease monkey to do it for them.

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